" PIUMA ETERNA "
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This is AMALFI
Dream. Fear. Desire. Happiness. Sorrow. But in the end – always faith.
Faith in God, in yourself, in your dreams.
Everything begins with a dream. But the road to that dream is never easy.
Amalfi was born out of a difficult time in life, on a path full of thorns, obstacles, bad people, and dead ends. Streets that led into darkness. But we kept looking toward the light.
During the times when it was very hard for us, we fought. And we believed better days were coming.
In those hard days, a brother and sister made a final decision – to continue the path their grandfather started, but life was faster than him and overtook him before we had the chance to meet.
He began his journey in France, in Paris, but work took him to Italy – a country that became our home and safe zone. He went to the Amalfi Coast, where he spent some time, but then decided to return to Paris and create his own clothing brand named “AMALFI”, inspired by the most beautiful coast in the world, as he used to say. He built his brand and had dreams.
“I took the colors from the Amalfi Coast, the smells, the tastes, the energy, the freedom, and created this brand,” he used to say, according to those who knew him.
Now, his granddaughter and grandson have taken that inspiration again and created a more modern “AMALFI” brand, in step with the times. During our tough period, the first collection was born. The Amalfi Coast was his muse, and now, it’s ours for everything.
This is the continuation of a family story in the fashion world – a story that was interrupted for a while, but we will bring it back to life.
This is a continuation. But also a beginning.
Grandpa, this is for you. Thank you.